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Instagram is a disruptive ecommerce force, unlike some other social media networks. While it was first intended for photo sharing, it’s now a business platform, which can be used by anyone, including dropshipping ecommerce business owners.
You may be thinking to yourself: can you make money on Instagram? How do people make money on Instagram? How does selling on Instagram differ from other types of ecommerce business?
In this article, we’ll discuss in-depth tactics that you can implement immediately, so you too can earn money from Instagram in 2019.
Yes, you can definitely make money on Instagram. As long as the business can be expressed visually and creatively for marketing purposes, you can tap into Instagram’s millions of users. Now you might be thinking: right, I get that it’s possible, but how exactly can I be making money on Instagram?
To start off, here are a few ways that you can make money on Instagram:
The enthusiasts of this social media platform are always looking out for new ways on how to earn money from Instagram.
Don’t worry, we’ll unravel the mysteries of how people make money on Instagram in detail in this post, along with some success stories from Instagram.
Instagram is ideal for selling products that photograph well. In other words, if your products are photogenic, most likely you can sell them with Instagram. Also, if you’re photogenic yourself or can take awesome photos, most likely you can have a huge following that can be capitalized to sell.
In general, there are at least 5 business models to make money on Instagram:
1. Become an influencer and make money from sponsored posts.
With your influencer status, you can propose to brands to help to promote them in your posts. An influencer is someone who has built a reputation by doing and sharing things online. They have a good following and they are able to convince their audiences about trends because of the level of trust they have built with their online presence.
Brands tend to partner with influencers to do sponsored posts that help spread the word about their products. Influencers have to manage many things at once such as the size and reach of their Instagram accounts as well as the trust and engagement that they build based on their content.
Top influencers make thousands of dollars per sponsored post. Imagine doing one sponsored post per day, you can make tens of thousands of dollars per month easily.
A typical influencer post includes the creation of content such as an Instagram post or an Instagram story, that will include the promotion of the brand or their products. As an influencer, that’s why it’s extremely important for you to know your audience. You need to understand who your audience mainly consists of, so you know which brands would best fit your audience. If you’ve switched to an Instagram business account, you can research your numbers a bit more through your Instagram Analytics report.
Now, you might be thinking, how do I find brands to work with that will be willing to pay me all this money for a sponsored post? Well, if you’ve created a noteworthy online presence, chances are big brands will reach out to you. But, you can also find brands yourself that you think match your personality and values the best. You can reach out to brands yourself directly (through Instagram or through their websites) to try to negotiate a deal, but you can also list yourself on an influencer marketplace to increase your chances of being found by a big brand.
As an extra tip, be careful not to lose the trust of your existing audience in the process of making money from sponsored posts. That’s why it’s always a good idea to indicate with an Instagram hashtag that it’s a sponsored post (for instance, by adding #sponsored).
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