Craft shows let you connect with your customers on a more personal level

Until October 2026 this page carried placeholder text from a website template (a job advertisement from another company). It has been replaced with a short article on the topic in the title.

If you usually sell through an online marketplace, a craft show is one of the few places you meet buyers face to face. Use that time to learn from them and to bring them back to your own store.

Listen to what buyers say

Watch what people pick up, what they ask about and what they put back. Questions about sizes, materials or care are a ready list of things your product pages should answer.

Tell the story behind the work

Buyers at a show often want to know who made the piece and how. Keep a short answer ready, and use the same words on your store's About page and in your product descriptions.

Make it easy to find you later

• Put your store address on business cards, bags and packaging.
• Offer an email sign-up at the booth, with a clear note about what you will send.
• Add a QR code to your sign that opens your store or a page with the pieces on the table.

Follow up

Send a short thank-you email to people who signed up, with photos of the pieces they saw. Keep it personal: the conversation at the booth is the reason they signed up.

For a practical checklist for the day itself, see How to sell at a craft show: a guide for handmade sellers.