This is for you if
- You run ads and want to know the ROAS each product has to beat.
- You are comfortable in a spreadsheet and can paste in an export.
DownloadsProfit spreadsheet
A 3.8 ROAS can still lose money.
$39 one paymentBuy now for $39
One workbook for Excel or Google Sheets. Type in what each product costs, and it works out the ROAS and cost per order at which your ads break even. Paste in your Shopify orders and your Meta ads export, and it shows profit per day. It also tests how deep a Black Friday discount can go before you lose money.
- 200
- products, at most
- 11
- discount depths to test
- 62
- days of daily profit, at most
- You get
- A break-even workbook for up to 200 products, a discount simulator and a daily profit tracker
- Format
- Files you download and keep
- Delivery
- Download links right after payment
- Updates
- Download again from your client area
Sound familiar?
Why stores stay stuck
Meta says the ads return 3.8 and you cannot tell whether the store is making or losing money on each order.
A 30 percent Black Friday discount sounds fine until you add shipping, packaging, payment fees and returns.
Every profit app wants a monthly fee, and the spreadsheet you built last year no longer matches how you sell.
What you get
Inside The Profit and Break-Even Workbook
- A workbook with 8 working tabs, 2 paste tabs and one helper tab, for up to 200 products
- Break-even ROAS and target cost per order for each product and for the whole store, coloured red, amber or green against the ROAS you actually get
- A Black Friday discount simulator: 11 discount depths, the extra units you need to make the same profit, a chart, and a free-shipping threshold check
- A daily profit tracker that reads a pasted Shopify orders export and a pasted Meta daily export: revenue, cost of goods, shipping, fees, ad spend, net profit and blended ROAS, for up to 62 days
- Shopify's US plan prices and Shopify Payments card rates as of 14 November 2026, in cells you can edit
- A cash and reorder planner: reorder point, reorder-by date, order quantity and cash needed for each product
- A one-page dashboard with five numbers, plus a filled-in sample workbook and export files for two fictional stores
- An 11-part written guide with two worked examples, including a 15-minute weekly routine
| Product | Break-even ROAS |
|---|---|
| Whole store (blended) | 5.10 |
| Vitamin C Serum | amber |
| Face Mist 100ml | red: loses money |
Fictional sample store. A planning tool, not accounting or tax advice.
A look inside
The break-even tab, from the sample store
Fictional Store A, a beauty store, with the numbers the workbook works out from what you type in.
THE WHOLE STORE
| Revenue per order | $23.49 |
| Contribution before ads | $4.61 (19.6%) |
| Break-even ROAS | 5.10 |
| Break-even cost per order | $4.61 |
| Target cost per order at a 10% margin | $2.26 |
TYPE IN THE ROAS YOUR ADS REPORT: 3.8
fictional sample storeinvented numbersplanning tool
One payment
$39
Is this for you?
Who should buy it, and who should not
It is not for you if
- You want a live dashboard that connects to your store: this one takes pasted exports.
- You want accounting or tax advice: it is a planning tool.
How it works
From checkout to your store
Getting it
- 01
Pay once
Card checkout on our own secure page. No account to set up first.
- 02
Download on the next page
Your files are there the moment payment goes through.
- 03
Keep the email
The receipt carries the same links, and your client area gives you a fresh one whenever you need it.
Using it
- 04
Type in your costs
Settings, then each product's price, cost, shipping and fees. This is the part that takes about ten minutes for a store with around ten products.
- 05
Read the break-even number
The dashboard shows the ROAS below which an ad loses money, and the cost per order you can afford.
- 06
Paste your exports
Paste a Shopify orders export and a Meta daily export to see profit per day, then run the weekly routine.
Fair questions
What people ask before they buy
“Will it tell me which products to stop advertising?”
It colours each product red, amber or green against the ROAS you actually get, so you can see which ones lose money at your current ads. What you do about it is your decision.
“Is it accurate enough to trust?”
It is a planning tool, not accounting or tax advice: it leaves out fixed costs and uses standard card rates unless you enter your own. Treat the result as an estimate. If a file is missing, corrupted or does not match this page, contact us and we will help resolve it or send a corrected replacement.
“Will it take me an afternoon to set up?”
The setup is typing in what each product costs, which takes about ten minutes for a store with around ten products. The exports are pasted in, not connected, so there is no login to give anyone.
With every product
What you can count on
- Help with your downloadIf a file is missing, corrupted or does not match this page, contact us and we will help resolve it or send a corrected replacement.
- One paymentNo subscription. A fresh download link from your client area whenever you need one.
If a file is missing, corrupted or does not match this page, contact us and we will help resolve it or send a corrected replacement. Custom installation and changes to your store are separate services.
Before you buy
Questions, answered
Does it work in Google Sheets?
Yes. It works in Excel and in Google Sheets. It uses only functions that exist in both, and we opened the sample workbook in Google Sheets and checked the main numbers. Excel for Mac, Excel for the web, Numbers and LibreOffice have not been tested.
Does it connect to Shopify or Meta?
No. You export a file from each and paste it in. Nothing is live or automatic, and nothing is installed.
Is it accounting or tax advice?
No. It is a planning tool. It leaves out fixed costs such as rent and salaries, and it uses standard card rates unless you enter your own. Treat the result as an estimate, not your exact profit.
What does it not do?
It reads Meta exports only; spend on other ad platforms is typed in by hand in one column. It does not model repeat purchases or lifetime value, and it does not look up carrier rates. The limits are 200 products, 5,000 order lines per paste and 62 days.
How do I get the files?
Straight after payment: your download link is on the next page, and your client area gives you a fresh link whenever you need one (up to 10 downloads per order).
Two ways this goes
Leave it as it is
The ads keep reporting a ROAS, and nobody has worked out the number each product has to beat.
Or start today
A 3.8 ROAS can still lose money. Find the number your ads have to beat.
One-time payment · Secure checkout · Files right after payment